Exhibiting in Japan: Your Complete Guide to Success

Index
1.For a fruitful success at exhibitions in Japan

2.Check Web portal for show preparation

3.Preparation Schedule

4.Read through Exhibitor Manual

5.Issue an Exhibitor Badge

6.Register your products for Exhibitor Directory

7.Utilize the Invite link

8.Put Japanese Slogan at your booth

9.Prepare and Utilize Colleqt

10.<Optional service> Lead Manager App

11.Tips for “during-show” action

12.Tips for “post-show” action

1. For a fruitful success at exhibitions in Japan

<< 4 Key Points >>

Japanese customers are passive and shy

Don't wait – greet and initiate conversations with visitors from your side.

Build long-term partnerships

Japan is a contract- based society, where trust and consistency are key to lasting partners.

Decisions and Orders Take Time

Orders and commitments may take time; patience is essential.

Cautious and Quality-Oriented

Japanese clients value careful, detail-oriented, and high-quality approaches.

Keep in mind that many Japanese visitors may not be confident in English.
Prepare your approach accordingly, using simple phrase and a welcoming attitude!

2. Check Web portal for show preparation

We prepare two websites for show preparation.

<< Exhibitors Website >>

- Booth location / Number
- Company name for floor map
- Contact Info

- Rental Display Package
- Show Logo / Banner
- VISA support application

<< Exhibitor Hub >>

- Exhibits Registration
- Lead Manager App
- Exhibitor Dashboard

- Customer Invitation Link
- Exhibitor Badge registration

<< How to Login >>

To Exhibitor Hub…

Login to Exhibitor Hub
　 Username… registered email address, password… needs to set from your side

Check the “logo” and “company name” to see which show/exhibitor you log in!
You can select the show to login by pulldown menu[▼].

To Exhibitors Website…

Log in to Exhibitor Hub

Click “Manual” icon then it leads to your Exhibitors Website page

*In case you can't login, please contact Show Management.

3. Preparation Schedule

Check show preparation schedule below

4. Read through Exhibitor Manual

We prepare two types of Exhibitor Manual.Please read through both so that you are fully prepared!

Exhibitor Manual
- Regulations -

Contains show schedule, booth regulations, etc.

Exhibitor Manual
- Application Forms -

List of official contractor, application guidelines and forms, etc.

5. Issue an Exhibitor Badge

All exhibitors attending the booth are required to register "Exhibitor Badge" before the show.
Register Exhibitor Badge from the Exhibitor Hub.

<< 3 Types of Exhibitor Badge >>

Exhibitor Badge : Normal badge
Exhibitor VIP Badge : For whom title is superior to manager. ( max. 10 per company)
Exhibitor Contractor Badge : For companies other than your own (ex. Interpreter staff)

<< Registration from "Invite Manager" >>

Check Invite Link page.

<< Register all together from "Badges and Participants" >>

Click [Badges and Participants] icon

Select Badge Type & click [Download template]

Fill in the template and upload

Badge download will be available 3 weeks before the show
Click [Your Company Badge] to download.

6. Register your products for Exhibitor Directory

Exhibitor Directory is a website where visitor can search for exhibits information. It will be made public and used in our show promotional activities.

The page is used for…

Available in the official website

Promoted via email to visitors

Help visitors find stands/ products on-site

<< How to Register >>

Login to Exhibitor Hub

Click “Edit Profile Page”

Registration page appears so you can start registration!

Use “Exhibitor Dashboard” for monitoring how effective your page is!

"Exhibitor Dashboard" enables you to grasp the status of Exhibitor Directory such as profile views or product views.
Perform PDCA (Plan-Do-Check-Action) cycle to obtain a higher number of views!

"Exhibitor Dashboard" can also be utilized for these purposes:

• Reference for a catchphrase
• Effective arrangement of exhibits
• Bring knowledgeable staff to the venue

<< How to Check >>

Login to Exhibitor Hub

Click "Exhibitor Dashboard"

Additional information is available here

7. Utilize the Invite Link

<< What is "Invite Link"? >>

"Invite Link" is a unique URL provided to each exhibitor to invite customers by sending it via email, post on SNS/web, etc. Pre-registration is required for all visitors to enter the show, and it allows smooth entry.
Send the “Invite Link” to all your customers in advance and make the most of this service!

<< How to use "Invite Link" >>

Login to Exhibitor Hub
Click [Invite Manager] icon

Click [Copy] of the Invite Link and send to your customers!
*Make sure not to confuse the Visitor Badge link with the Exhibitor Badge link.

・Copy and send to customers!

・Check the number of registration and views

・Check "View Completed Registrations" for registered information.
Make appointments and remind visitors about your exhibit beforehand!

Review various information above and perform the PDCA cycle!

How to utilize:

- Include it in email advertisements and email signatures.
- Include it in social media.
- Check the registrants' information and make appointments.

<Introduction video>

English

簡体字

繁体字

8. Put Japanese Slogan at your booth

Visitors decide which booths to stop by checking how much the exhibit/products match their interests by booth appearance.
To appeal Japanese visitor, it’s essential to put Japanese SLOGAN to tell “What your Exhibit/Product is”!

Tips for “Good slogan”

☑ Describe what the products is in Japanese

☑ Describe what is the strong point

☑ Include the number to show its strength

☑ Is big enough to see from afar (font size is approx. over 300pt. )

☑ Places where visitor can easily see

Rental Display System(Packaged Plan) is available!

You are tired of choosing booth contractors?
We have Rental Display System (Packaged plan).

By using Rental Display System, you can save your time to chose contractors and focus on other preparation!

We have several types of Rental Display System, so please check details

9. Prepare and Utilize Colleqt

"Colleqt" allows visitors to download your registered info / materials via their smartphones.
When a visitor scan Colleqt 2D barcode, you will receive their contact information automatically!

<< How to Use >>

Login to Exhibitor Hub
　　 Click [Edit Profile Page] icon

Register materials you would like to share to visitor

Show Management will deliver your Colleqt 2D barcode card to your booth the day before the show.
　　 Please display it in a location where visitors can easily see it.

in front of the monitor

on the display table

attach to the machine

Encourage visitors to scan your 2D badcode

Check User Guide
For more details >>

10. <Optional service> Lead Manager App

Don’t want to miss any single lead? ---Of course not!
Lead Manager App(smartphone app) allows you to get the visitor's lead instantly by scanning their badges.
Additionally, you can collect all the information in the app you need to qualify the leads with using memo and custom questions.

<< How to Use >>

Download Lead Manager App
　　 Google play
　　 App Store

Login to Exhibitor Hub

Click “Lead Capture Service” to check access code

Open App and input necessary information to login

Download lead report through Exhibitor Hub

!Caution!
*One device login per a company is Free.
*For unlimited number of devices login is JPY 50,000 excluding tax.

Check User Guide
For more details >>

11. Tips for “during-show” action

Japanese visitor hesitate to stop by the booth such as…

× Only watching visitors pass by

× Working on a computer or phone

× Chatting with colleagues

× Eating at the booth

× Napping or leaving the booth unattended

The best practice is to stand up and talk from your side!

12. Tips for “post-show” action

Classify the leads

Consider the method for evaluating the interest level of customer.
　ex: Ask visitor to have a seat
　　 >> If they do, their interest is HIGH.
　 If not but willing to continue talk, MIDDLE.
　 If not and leave, LOW.

Send out email occasionally

Send emails instead of making phone calls (request a video meeting).

Be patient and prepare for medium- to long-term follow-ups.

Even if no orders are placed, maintain contact and keep opportunities open.

Need Any help?

Please contact to Show Management
>> [email protected]